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Rakuten Marketing Challenges Industry Status Quo for Attribution; Adds Transparency for All

Rakuten Marketing recently announced the beta launch of its proprietary omnichannel attribution platform, Cadence Essential. The platform provides marketers with a single, consistent view of performance across all communication channels, providing deeper understanding of specific consumer behaviours and insight into how each channel contributes to conversion. This complete transparency allows marketers to make informed decisions that optimise campaign spend levels and deliver higher ROI. The Cadence Essential omnichannel attribution platform will be integrated into all Rakuten Marketing campaigns beginning Q2 2015 at no additional charge. First introduced as Cadence in January 2014, Cadence Essential is the next generation omnichannel attribution

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Valentine’s Day Sales 2015: the lowdown

Today, we’ve released results of our 2015 Valentine’s Day trading, in order to help retailers prepare for other upcoming seasonal peaks, such as Father’s Day, Mother’s Day and Easter. The data, taken from Rakuten Marketing’s affiliate network of over 400 UK brands, shows that the mobile channel is becoming increasingly important for retailers to engage shoppers during competitive seasonal events. Check out our infographic below for more insights (click on the image to enlarge):   Our measurement and attribution division, Rakuten Attribution also found that Affiliate performed well as a romantic marketing channel, responsible for driving around 10% of sales.

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Belstaff presents Hollywood Rebels

To time with awards season, Belstaff is celebrating Hollywood’s most iconic rebels with the launch of a newspaper and a collection of film-inspired jackets in store. Kevin Maher, film critic of The Times, has selected and written about 21 of the silver screen’s best known and loved rebels, most of whom have worn Belstaff on and off the screen. Belstaff has always embraced the spirit of adventure, which this selection of acclaimed actors and actresses represent both on film and in real life. From Marlon Brando to Angelina Jolie, Belstaff celebrates those who have forged their own path in film

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Join the Superga UK Affiliate programme on the Rakuten Affiliate Network today!

Join the Superga UK Affiliate programme on the Rakuten Affiliate Network today! Hi Everyone, The Superga UK affiliate programme is now live on the Rakuten Affiliate Network. About Superga UK A fashion footwear brand making a wide range of styles, colors, fabrics and prints for Women, Men & Kids. The best selling lines are easily available throughout the year. Suki Waterhouse is the 2014 brand ambassador and will produce her own collection. Programme Benefits: Ongoing baseline offer • 8% commission • 30-day cookie window Join today Apply to the program on the Rakuten Affiliate Network- click here New to the Rakuten Affiliate Network?

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Join the Box 2 Affiliate programme on the Rakuten Affiliate Network today!

Join the Box 2 Affiliate programme on the Rakuten Affiliate Network today! Hi Everyone, The Box 2 affiliate programme is now live on the Rakuten Affiliate Network. About Box 2 Box 2 is one of the UK’s leading independent plus size clothing specialists, selling high quality ladies fashion in sizes 14-34. With six new collections per year, Box 2 offers stunning clothes and accessories to ladies in the UK and worldwide. Programme Benefits: Ongoing baseline offer • 9% commission • 30-day cookie window Join today Apply to the program on the Rakuten Affiliate Network - click here New to the Rakuten Affiliate Network?

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Join The Outlet Club Affiliate programme on the Rakuten Affiliate Network today!

Join The Outlet Club Affiliate programme on the Rakuten Affiliate Network today! Hi Everyone, The The Outlet Club affiliate programme is now live on the Rakuten Affiliate Network. About The Outlet Club The Outlet Club is full of products at great savings. Our selection includes fragrance,home décor, men and women’s latest fashion apparel ,footwear, handbags, electrical goods, sports apparel and much more. Programme Benefits: Launch offer ending at 16/04/15 • 12% commission • 30-day cookie window Baseline offer • 8% commission • 30-day cookie window Join today Apply to the program on the Rakuten Affiliate Network - click here New to the Rakuten

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Join the Market UK Brands SHOP.COM Affiliate programme on the Rakuten Affiliate Network today!

Join the Market UK Brands SHOP.COM Affiliate programme on the Rakuten Affiliate Network today! Hi Everyone, The Market UK Brands SHOP.COM affiliate programme is now live on the Rakuten Affiliate Network. About Market UK Brands SHOP.COM Market America in the Top 100 of the Internet Retailers Top 500 list. Market United Kingdom offers high-quality, exclusive brands that include health and nutrition, vitamins, cosmetics, skincare, toiletries and anti-aging products. Programme Benefits: Ongoing baseline offer • 5% commission • 45-day cookie window Join today Apply to the program on the Rakuten Affiliate Network - click here New to the Rakuten Affiliate Network? - click here If you have any

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Join the Elite Dangerous Affiliate programme on the Rakuten Affiliate Network today!

Join the Elite Dangerous Affiliate programme on the Rakuten Affiliate Network today! Hi Everyone, The Elite Dangerous affiliate programme is now live on the Rakuten Affiliate Network. About Elite Dangerous Elite: Dangerous is the spectacular new sequel in the Elite series of games. Head for the stars, take a ship and trade, bounty-hunt, pirate or assassinate your way across the galaxy in this massively multiplayer online space adventure. Programme Benefits: Ongoing baseline offer • 5% commission • 30-day cookie window Join today Apply to the program on the Rakuten Affiliate Network - click here New to the Rakuten Affiliate Network? - click here If you have

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Join the Related Apparel Affiliate Programme on the Rakuten Affiliate Network today!

Join the Related Apparel programme on the Rakuten Affiliate Network today! Hi Everyone, The Related Apparel affiliate programme is now live on the Rakuten Affiliate Network. About Related Apparel Combining femininity with functionality and classic shapes with a hint of playfulness, our collections include artfully inspired ready-to-wear day and evening pieces that meet the needs of today’s fashion-savvy woman. Programme Benefits: Ongoing baseline offer • 8% commission • 30-day cookie window Join today Apply to the program on the Rakuten Affiliate Network -click here New to the Rakuten Affiliate Network? - click here If you have any questions, please email us at orders@relatedapparel.com The

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Join the Billabong FR/DE Affiliate programmes on the Rakuten Affiliate Network!

Join the Billabong France/Germany Affiliate programmes on the Rakuten Affiliate Network today! Hi Everyone, The Billabong France/Germany affiliate programme is now live on the Rakuten Affiliate Network. About Billabong France/Germany Billabong has become known for its legendary surf boardshorts. Today, Billabong represents the authentic culture of winter sports around the world with technical and lifestyle collections for men, women and children . Programme Benefits for both programmes: Launch offer ends 01/03/15 • 8% commission • 30-day cookie window Baseline offer • 7% commission • 30-day cookie window Join today Apply to the French program on the Rakuten Affiliate Network - click here Apply

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