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Five tips to Running a Successful Affiliate Programme

In 2014 consumers spent £14 billion through Online Performance Marketing sites, with affiliate marketing forming one half of the industry. Rakuten Affiliate Network (previously Rakuten LinkShare) is the #1 affiliate network in the world. We work with over 370 Advertisers and 350,000 Publishers in the UK, helping both parties to maximise their revenue through the channel. With that in mind, here’s some of our top tips to ensure your affiliate campaign meets its true potential: 1. Invest in time Kick starting your programme will require around two to three hours’ attention a day for the first few months. Once it’s

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Join the Missagi.co.uk Affiliate programme on the Rakuten Affiliate Network today!

Join the Missagi.co.uk Affiliate programme on the Rakuten Affiliate Network today! Hi Everyone, The Missagi.co.uk affiliate programme is now live on the Rakuten Affiliate Network. About Missagi.co.uk Missagi London is a blooming and dynamic online High Fashion Clothing store that aims to stay on top with latest trends on delivering the hottest and sexiest key Catwalk looks and Celebrity inspired ladies fashion Clothing and Accessories to your door. Programme Benefits: Ongoing baseline offer • 10% commission • 30-day cookie window Join today Apply to the program on the Rakuten Affiliate Network - click here New to the Rakuten Affiliate Network? - click here If you have any

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8 Striking Stats from Black Friday and Cyber Monday

This year saw the biggest Black Friday yet for UK retailers – and we’ve got the stats to prove it! Taken from Rakuten Attribution data, the trend around Black Friday and the following weekend to Cyber Monday was more pronounced than last year but there were still significant variations between different retailers, depending on their approach. As we predicted, the retailers that started early clearly gained in transaction volumes, which shows the value in starting deals early and continuing them over the weekend. The value of participating in this new UK retail phenomenon is clear: despite prices being reduced average order values increase

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5 tips to creating memorable & shareable content

Ever wondered how to make your content work harder? Want to increase the amount of “likes” and “shares” your posts receive? Are you reaching the right audience with your company updates? Here’s 5 tips to creating memorable, shareable content… 1. Empathise with your audience The editorial positioning of empathy is a strong tool when building certain content. Often, being truthful to your audience and agreeing with their concerns or hesitations will engage them more than a hard sell. In the celebrity world, popular singers like Taylor Swift have won over their audience with their song lyrics. In Taylor’s case, her

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Join the Kellyhoppen.com Affiliate programme on the Rakuten Affiliate Network today!

Join the Kellyhoppen.com Affiliate programme on the Rakuten Affiliate Network today! Hi Everyone, The Kellyhoppen.com affiliate programme is now live on the Rakuten Affiliate Network. About Kellyhoppen.com Kellyhoppen.com is the first online luxury homeware store from award-winning British Interior Designer Kelly Hoppen, featuring beautiful home accessories, cushions, mood enhancing home fragrance and much more with free UK delivery on orders over £50. Programme Benefits: Launch offer ends January 31st • 10% commission • 30-day cookie window Ongoing baseline offer • 7% commission • 30-day cookie window Join today Apply to the program on the Rakuten Affiliate Network - click here New to the

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6 Things to Remember When Investing in Attribution

According to Econsultancy, 84% of senior marketers plan to invest in an attribution system within the next two years. The fact that it’s such a high priority is great – in my experience a good attribution system can be a huge asset to any business – but it’s crucial that it’s approached in the right way to give it the best chance of success. With that in mind, let’s look at 6 of the most important things to think about when you invest in attribution.   1. Review your tracking data – Investing in attribution doesn’t have to mean investing

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Key Takeaways from Black Friday & Cyber Monday 2014

This  weekend saw one of the largest shopping events of the year, with thousands of deals to snap up by from some of the nation’s favourite retailers. Throughout the weekend, high street stores ushered stampedes of bargain-hunters through their doors, while online, millions of pounds were spent on discounted electronics, fashion, beauty and more. Here are some of the key takeaways: Black Friday Riots Police forces around the UK were called out after violence and disorder hit high street stores and supermarkets. In Greater Manchester alone, police were present in seven Tesco stores where violence broke out between shoppers seeking

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Black Friday Offer: 50% off Everything at The Jewellery Channel

For today only, The Jewellery Channel are offering a massive 50% OFF EVERYTHING! This offer is valid for 24 hours only, so get your skates on! Simply visit the site, choose your items and enter the code: K1DA99 at the checkout. This is the perfect opportunity to stock up on Christmas gifts and save a bit of cash in the process! Or maybe you’ve just been paid and want to treat yourself (we won’t judge!). Sunday Giveaway At The Jewellery Channel The fun does not stop there. On Sunday 30th November The Jewellery Channel are giving away gifts for all orders

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Join the ETO Jeans UK Affiliate programme on the Rakuten Affiliate Network today!

Join the ETO Jeans UK Affiliate programme on the Rakuten Affiliate Network today! Hi Everyone, The ETO Jeans UK affiliate programme is now live on the Rakuten Affiliate Network. About ETO Jeans UK A one stop online store for men’s casual outfits, guaranteeing a fit and style you’ll love. This men’s fashion brand is not only affordable but it has fantastic deals available. For a great outfit and a site dedicated to menswear check out ETO Jeans! Programme Benefits: Ongoing baseline offer • 6% commission • 30-day cookie window Join today Apply to the program on the Rakuten Affiliate Network - click here

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Sessions vs. Visits: Getting To Grips with Your Metrics

One of the most common questions I’m asked by my clients is, ‘why do my visits in Storm not match my sessions in Google Analytics?’ The general assumption tends to be that Google Analytics is correct, but the truth is that there is a fundamental difference in the way that each metric is calculated. In the Google Analytics help centre you will find a page called, ‘How a Session is Defined in Analytics’, which clearly explains the theory behind them. Each session in Google is 30 minutes long, and the start of the session period is refreshed every time a

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