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Style.com joins the Rakuten Affiliate Network

We’re pleased to announce Style.com is live on the Rakuten Affiliate Network. Style.com is a brand new luxury e-commerce site brought to you from Conde Nast – the creators Vogue & GQ magazines. In addition to shopping pages from British Vogue, British GQ, and Condé Nast Traveller, readers will find a wellspring of original fashion and beauty content that’s been curated with an editor’s eye.

What our network data reveals about Black Friday shopping habits

Black Friday is looming. This year, it’s expected to be bigger than ever with research predicting that UK consumers will spend £5bn over the course of the five-day cyber weekend.

Traditionally, Black Friday is known for driving impulse purchases as discounts have lasted just 24 hours. However, in recent years, Black Friday has extended into a five-day shopping extravaganza with retailers staggering their deals over the course of ‘Cyber Weekend’.

In light of this, we wanted to explore how buying behaviours have changed as brand awareness of Black Friday has increased and what trends we can expect to see this year by analysing data across our network.

Download our Brand Confidence Report

We have just released a new report investigating UK consumers’ differing loyalty to long-standing and new brands.

As the digital world has proliferated in recent years, the retail sector has undergone some vast changes and adapted to harsh new realities. Whilst many retailers such as BHS and Woolworths have collapsed, we wanted to explore how have brands founded as early as the 19th century have survived and evolved into fully fledged online retailers.

Should luxury brands participate in Cyber Week?

With Thanksgiving just around the corner, online retailers are preparing for one of the biggest and busiest shopping days of the year – Black Friday. Until a few years ago, Black Friday was exclusively a US shopping event, but it has made its way across the Atlantic and become a firm fixture on the UK retail calendar. To put this in perspective, last year, British consumers spent £3.3bn during the five-day Cyber Weekend and this year, according to research, consumers in the UK are predicted to spend a staggering £5bn. However, all the hype around Black Friday can create a

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Case Study: How Ray-Ban exceeded their ROI goals through cross-device retargeting

Pioneers of the first pair of anti-glare aviator sunglasses, Ray-Ban and their digital agency, iProspect teamed up with Rakuten Marketing to implement a cross-device display strategy using our data and proprietary technology.  To read the case study, fill in the form below to gain access: “We chose to work with Rakuten Display because of their powerful cross-device targeting capabilities and proven performance. I’ve found the level of support given by the team exceptional; they have been incredibly responsive and transparent.”  iProspect  “The high quality and innovative creative Rakuten Display has produced has propelled our retargeting campaign to the next level

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How brands are benefiting from mobile-first strategies and the social influence

The consumer journey across devices Technology is evolving at an astonishing pace. Consumers don’t see silos; they navigate, research and purchase products and services entirely based on the situation they are in. This means consumers blend their experiences, moving from device to device, app to desktop, online to offline, leaving organisations with fragmented journeys to stitch together and draw insight from. Increased 4G connectivity and the affordability of smartphones has led to the smartphone as being an extension of a person. This has enabled brands to reach consumers at the opportune and relevant moment. Mobile moments In the UK, 72%

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Advertiser Spotlight: Jewelstreet

This week, we’re taking a closer look at Jewelstreet – a designer jewellery website in the UK which brings together over 200 handpicked online jewellery designers and brands from around the world. Think of it as a ‘jewel street’, where you can find all the best global jewellery boutiques together in one place. Read on to find out more about the benefits of joining their affiliate programme.