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Why Brands Choose Rakuten Affiliate Network

At Rakuten Affiliate Network, providing first-class customer service to both advertisers and publisher is of the utmost importance. To ensure that we continue to excel in the services that we provide, a customer satisfaction survey is sent to all our clients each year. Below are some highlights from the 2015 survey, with the addition of some interesting stats around our network growth and the success of migration client affiliate programmes: Get in Touch Interested in our affiliate network? Contact us today on 0207 427 8120 or http://marketing.rakuten.co.uk/lets-talk

Keeping Pace with Programmatic Buying – Interview with Emily Cryrier

 Introducing Emily Cryier, one of our Media Buyer’s at Rakuten Marketing in our Salt Lake City Office.  Emily’s been staying at our London office for the past 6 weeks (and  we’ve loved having her here!)  I thought I’d take the opportunity to sit down with her and get her answers on some common questions people ask about media buying, and  more specifically, how to navigate through the programmatic landscape. The programmatic landscape that, according to the IAB (Internet Advertising Bureau), last year  was worth over £1bn and accounts for two thirds of mobile ad sales in the UK! Definitely something

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Rakuten Marketing Harnesses Consumer Data with Krux

We’re thrilled to announce our latest partnership with next-generation DMP (data management platform), Krux. Find out how you can benefit from the collaboration, below: About Krux Krux helps businesses increase their revenue by delivering smarter content, commerce and marketing experiences. The DMP unifies people data from multiple screens and sources, analyses the data to identify and understand individual preferences and expectations, and activates the data across every channel in real time. Businesses are given on-demand data insights that are actionable and help businesses sustain valuable customer experiences. Benefits to our Advertisers and Publishers We plan to harness Krux’s rich consumer

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Join the Solace London Affiliate programme today!

Join the Solace London Affiliate programme today! Hi Everyone, The Solace London affiliate programme is now live on the Rakuten Affiliate Network. About Solace London Solace London is a contemporary womenswear brand founded in 2013. With a distinctly British sensibility and a design aesthetic built around core values of modernity and minimalism. Programme Benefits: Ongoing baseline offer • 12% commission • 30-day cookie window Join today Apply to the program on the Rakuten Affiliate Network – click here New to the Rakuten Affiliate Network? – click here If you have any questions, please email us at affiliates@solacelondon.com The Solace London

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Join the TowelsRus Affiliate Programme today!

Join the TowelsRus Affiliate programme on the Rakuten Affiliate Network today! Hi Everyone, The TowelsRus affiliate programme is now live on the Rakuten Affiliate Network. About TowelsRus Towelsrus is an online retailer specialising in towels and dressing gowns for the home. We also stock a wide variety of towels for outdoor use. Programme Benefits: Launch offer ends on 31/08/15 • 8% commission • 30-day cookie window Baseline offer • 5% commission • 30-day cookie window Join today Apply to the program on the Rakuten Affiliate Network – click here New to the Rakuten Affiliate Network? – click here If you

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Mobile Marketing – The Key Player

Digital marketers are talking more about the omnichannel strategy, or at least they should be.  If you exclude mobile from the channel mix, you’re not accounting for a large portion of the user’s journey and missing the ultimate goal, which is to create a seamless multi-platform brand experience.  The Evolution of Mobile – Where it All Began When Motorola first launched their handset to the public in 1983, it was large, bulky, heavy and allowed 30 minutes of talk time.  Though millennials may view it as a prehistoric dinosaur, at the time, it was a technological breakthrough.   Generation X will

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WIN a Watch with Shore Projects!

Competition Time To celebrate the launch of  Shore Projects’ new Project 3 collection, we’re giving you the chance to win the watch of your choice! How To Enter 1. Go to the entry box below and tell us which watch you’d love to win from the Shore Projects website 2. Follow us on Twitter @RakutenMKTG_UK That’s it! Increase your chances of winning!  – Like us on Facebook – Tweet us to let us know you’ve entered our #ShoreProjectsComp   The winner will be announced on Tuesday 7th July – GOOD LUCK! Competition closing date: Tuesday 7th July About Shore Projects Shore Projects is a watch brand

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Our London Collections Men 2015 Round-up

London Collections Men kicked off on Friday 12th June and finished with a stylish bang on 15th June this year.  Fashionistas from around the globe flocked to the capital, one of the top fashion destinations in the world, to be inspired by the 2016 spring -summer collections.  Famous faces were spotted gracing the catwalk FROW, from fashion-conscious Formula 1 driver Lewis Hamilton to British rapper Tinie Tempah and popular TV presenter Dermot O’Leary.  The crème de la crème of men’s style, male model David Gandy was also dressed to impress.  New up and coming British designers were out in full

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Join the Stella McCartney Affiliate programme today!

Join the Stella McCartney Affiliate programme today! Hi Everyone, The Stella McCartney affiliate programme is now live on the Rakuten Affiliate Network. About Stella McCartney A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections. Programme Benefits: Ongoing baseline offer • 8% commission • 30-day cookie window Join today Apply to the program on the Rakuten Affiliate Network – click here New to the Rakuten Affiliate Network? – click here If you have any questions, please email us at andrea.codecasa@elite.kering.com The Stella

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How to Convince the Boss That Attribution Works

If you are already convinced about attribution but struggling to sell it into your business, then you have hit the jackpot. We have some top tips that will help you build the business case for attribution and convince your boss that the right attribution model can deliver a high return on investment. Many marketers make the mistake of passionately listing the many different capabilities of attribution and the complexities of the algorithm. The science bit is impressive, but in reality your boss just wants to understand the value of attribution and the monetary benefit to the business. Today, we have four

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