Syte is an AI visual search company that’s aim is to create an easily accessible shopping experience for consumers. We recently caught up with Eliana Atia, Marketing Manager at Syte, to find out more about how their technology works and what are expecting from the future of visual search.
We’re so excited for Symposium London on the 18th April which is set to be our biggest event to date! With the event just next Wednesday, we wanted to share some highlights for this year’s event to ensure all attendees come away with useful insights and plenty of new connections to boot.
Making its Symposium London debut at this year’s event, the Programmatic Hub will no doubt inspire your digital marketing strategy. As part of our DealMaker sessions, you will have the opportunity to meet our Senior Product Manager, Olu Gomes and two of our most innovative display partners – Bitposter and SpotX. Together they will showcase the new mediums that can be traded programmatically.
Ahead of Symposium London next week, we caught up with one of our keynote speakers, James Chandler who is CMO at the IAB UK. James told us all about what to expect from his talk at the event as well as what his thoughts are for the future of digital advertising.
We have made available a new whitepaper that reviews the U.K. compliance framework for the General Data Protection Regulation (GDPR). This data-rich resource titled Defining the GDPR Impact on Digital Advertising provides expert insights.
RevLifter is an AI Marketing Technology service that helps online retailers take control of promotions delivery to deliver incremental value. We recently caught up with Simon Bird, Co-Founder at RevLifter, to find out more about what makes their platform unique and a true benefit to advertisers.
When you think of Easter, you’re probably more likely to think of chocolate eggs, bunnies and chicks than shopping. However, given that it’s the longest bank holiday in the British calendar, it has fast become the second largest spending annual holiday event for UK consumers after Christmas. In this blog post, we have dived into our network data to provide insights and tips to help shape your campaigns around Easter time
Rakuten Marketing speaks to Cadouu – a unique and innovative gifting platform. Their GiftSwipe discovery engine backed is by machine learning and provides advertisers with a smart gateway to customers.
We’ve recently started working with By Discount Codes – a fast-growing savings hub providing discount codes for over 1,500 brands. We recently caught up with the marketing team from By Discount Codes to find out more about their platform and how they can add value to advertisers.
As marketers all know, GDPR is changing the game when it comes to the collection and use of end user data from EU consumers. We’ve collected some insights from our compliance and legal team at Rakuten Marketing to help increase awareness and knowledge behind the purpose of GDPR and how best to move forward with gaining and processing EU consumer data.