In this month’s publisher spotlight, we talk with David Ayre, Country Manager of Smarter Click, who provide technology that assists advertisers in engaging with their customers while on site, providing an end to end site conversion optimisation tool.
The affiliate marketing landscape is evolving at a rapid pace. Publishers are constantly innovating and developing new ways to promote advertisers and their products and on the flip side, advertisers need to find ways to reach new and existing customers as the path to purchase becomes increasingly complex. Here at Rakuten Marketing, we’ve continued to invest in our technology to develop new product releases and enhancements to existing tools to help our advertisers and publishers to reach and engage consumers. Below are the top tools we recommend advertisers and publishers get to grips with: Tools for Advertisers Cadence Cadence, our
Our longstanding client, STYLEBOP.com has just launched new affiliate programmes in the French and German networks on the Rakuten Affiliate Network.
Rakuten Marketing Display is the display advertising arm of Rakuten Marketing. On average, clients invest in Rakuten Marketing Display campaigns for at least three years – with a renewal rate of over 80%. This feat can be attributed to the Display Client Services team.
The role of the modern marketer has fundamentally evolved. The days of being channel-focused and single disciplined are quickly vanishing. Brands are looking for marketers who are focused on the entire marketing ecosystem; marketers who are competent in their knowledge of all things digital, from advertising and creative to analysis and insights. This rapid evolution is causing headaches for marketers. With campaigns to manage, projects to oversee and data to sift through, working smarter, not harder, has become a key part of success. The key to making smarter decisions is smarter data. With this in mind, we want to empower our clients and make it as
Rakuten Marketing is proud to partner with PerformanceIn and bring you the Advertiser’s Guide to Influencer Marketing. The new guide forms part of The Advertiser’s Guide to Performance Marketing 2017 and provides an up-to-date, how-to resource for performance marketers completely new to the channel, or those optimise performance.
Established in 1993, Oliver Bonas is an independent British lifestyle store, designing their own take on fashion, jewellery and homeware. Currently, there are 61 stores throughout the UK, as well as the retailer’s flourishing online store, which is helping the brand to expand internationally. Overview Oliver Bonas chose to partner with the Rakuten Marketing Affiliate Network in 2008 due to its dedication to client service, expertise within the fashion and retail vertical, and the quality of publishers the network offers within this sector. To support its affiliate strategy, the brand uses the Rakuten Marketing Affiliate Network on a self-managed basis.
Please vote for the Rakuten Affiliate Network for ‘Industry Choice of Network’ in the International Performance Marketing Awards 2017.
Rakuten Marketing teamed up with a chain of high-end department stores to raise brand awareness in the NYC region, leveraging innovation, data and proprietary attribution and insights technology to measure the overall effect of retargeting and prospecting display campaigns on other channels.
Find out how Rakuten Marketing’s Automate tool helped The Independent achieve a 200% increase in affiliate sales.