Our client, and sister company, Rakuten Kobo has rebranded its affiliate programmes as part of a global strategy to unify Rakuten’s global brands.
Rakuten Kobo Inc. is one of the world’s fastest-growing eReading services, offering more than 5 million eBooks and audio books to millions of users across the world. Rakuten Kobo delivers the best digital reading experience, offering one of the world’s largest catalogues with millions of titles, award-winning eReaders and top-ranking apps.
The name change from Kobo to Rakuten Kobo will help to provide a more consistent identity to each of the services within the Rakuten Group and will lay the groundwork for our 1 billion users across the globe to more easily recognise the benefits of using more than one service.
The rebranding coincides with Rakuten’s 20th anniversary and with the launch of a new global partnership with FC Barcelona, a club with one of the most recognised and respected global brands in football today.
In light of this change, our client Rakuten Kobo has rebranded the names of its affiliate programmes to the following:
Rakuten Kobo Australia: MID 38131
Rakuten Kobo Canada: MID 37219
Rakuten Kobo U.S: MID 37217
Rakuten Kobo UK: MID 37589
Rakuten Kobo Brazil: MID 40380
Rakuten Kobo France: MID 39331
Rakuten Kobo Germany: MID 39330
For more information on partnering with Rakuten Kobo, please visit their website here.