We’ve recently welcomed cult Australian lipstick brand, Lipstick Queen, to the Rakuten Marketing Affiliate Network. The brand was born out of one woman’s quest to find the perfect lipstick and twenty years on, the range now contains a plethora of unique and beautiful hues.
In this month’s Advertiser Spotlight, we speak to Julia Deutsch, Digital Marketing Manager at Space NK US & Lipstick Queen to find out more about the brand and their offering to affiliates.
What is the story behind the Lipstick Queen brand?
Hailing from Australia, Poppy King the founder of Lipstick Queen, has been in the beauty business for more than 20 years. Her ethos? She truly believes in the power of lipstick – putting on lipstick gives anyone confidence.
What is your focus for the remainder of 2017? Are you coming out with any new products/lines?
We have many upcoming partnerships, that we are incredibly excited about, including partnerships with Refinery 29 and Nylon.
How does the affiliate channel fit into your overall marketing strategy and what are you looking to achieve from the channel?
As an advertiser, eager to build and maintain relationships with appropriate publishers, the affiliate channel will play a large role in our H2 2017 digital marketing strategy, and beyond. Our aim is to discover the right publishers who will allow us to broaden our audience and introduce Lipstick Queen to a new and engaged customer base. The initial goal is to drive traffic to the Lipstick Queen site.
What incentives and opportunities can publishers joining your programme expect?
We are happy to offer publishers incentives. Additionally, for those that become top traffic drivers, we are willing to discuss further ad hoc opportunities that will encourage more visits to the Lipstick Queen site. From ‘Free Delivery’ and exclusive previews to voucher codes, all potential opportunities will be considered.
With influencers playing a huge role in the beauty sector, are content publishers the main affiliate type you are looking to recruit? If not, are you looking to work with any other publisher types?
Content publishers are the most sought after affiliate type we hope to gain for Lipstick Queen. Discovering and working with publishers who are passionate about the beauty industry, and have an equally involved audience, are the ideal. As an advertiser, we want to introduce Lipstick Queen to new markets and broaden the brand awareness. Although content publishers are important to our forthcoming strategy, we are excited to work with all affiliate types deemed correct for the Lipstick Queen brand.
If you’d like to find out more about partnering with Lipstick Queen please contact Julia on Julia.firstname.lastname@example.org or use MID 42724 in the Advertiser Dashboard.