Founded in 2009, Dealmoon.com is one of the largest Chinese-American shopping advisory sites in America. They reach the Chinese population from all over the world and is best known for providing the best shopping deals and product recommendations, 24/7.
Rakuten Marketing has enjoyed a successful relationship with Dealmoon since across our US and APAC Networks. This month, sees Dealmoon launch their new UK website as the brand looks to grow their UK partnerships with UK-based Chinese consumers.
In light of this, we’ve caught up with James Coggles, Senior Business Development Manager UK at Dealmoon to find out more about their site and the value they can add to UK advertisers:
Can you tell us a bit more about the Dealmoon platform?
Dealmoon is the largest shopping advisory site and KOL for the Chinese consumer in the world. Launched in the US, targeting Chinese-Americans we now work with over 5,000 merchants and are ranked by many in their top five revenue drivers. The platform constitutes of thousands of offers from the biggest brands in the world right through to upcoming brands who are looking to target that audience. The platform now has a large editorial/content side which is growing daily with many brands hosting buying guides and editorial pieces to further engage our audience.
You’ve recently expanded into the UK – what were the key motivations for launching in this region and how is Rakuten Marketing helping?
Having seen the success in the US market, the natural step was to also launch country sites and our app in other English speaking countries (UK, CA and AU) to both grow the visibility of Dealmoon but to also offer localised support with a more personal feel for both networks and clients. Rakuten having a large beauty and fashion audience is a match made in heaven for Dealmoon. Both parties are working proactively together to grow the relationship here and replicate the success that continues to blossom in the US
What are the benefits for UK advertisers working with Dealmoon?
Aside from sales, there’s a huge Chinese-British community here in the UK, so we’re expecting many new users over here as the Dealmoon word spreads. In addition, as there is a 6-8 month waiting list to launch in the US, with UK advertisers that are in a queue for Dealmoon.com they can use the UK site to start to get exposure to their brand in front of this hungry audience.
What trends for the UK market you have seen across your platform?
Aside from luxury products, within Weibo and WeChat which are the social forums used by Chinese consumers, other areas are starting to trend such as sports and fitness, health and well-being, travel and even finance. My advice to brands would be that Chinese consumer trends are constantly evolving. Whilst luxury goods will always be a strong area, there are plenty of other sectors where if the brand and offer is positioned correctly this will be of real interest
What opportunities can Dealmoon offer UK advertisers who want to capitalise on this key shopping day and reach Chinese-American shoppers?
To gain exposure to Chinese-American shoppers across big shopping days such as Singles’ Day, Black Friday, Cyber Monday and Doubles Day, UK Advertisers should run a strong exclusive offer through Dealmoon. In terms of placements that we offer on the site, we offer sticky deals, app placements, Weibo posts, mobile app push notifications, buying guides and much more.
Can you share any future plans for Dealmoon in the UK?
Within the UK, we’ll be looking to replicate similar success to the US. Our team will be expanding through 2018, and we have recently opened an office in Chancery Lane in Central London. We’re always happy to grab a coffee and discuss your objectives further so we can really understand your brand and how we can position that to our audience.
If you’d like to find out more about partnering with Dealmoon, please contact James at firstname.lastname@example.org or use the SID 3450329 in the Publisher Dashboard.