Our annual event, Symposium London, took over The Brewery last week. Around 500 marketers attended the full day of inspirational content and networking sessions, which aimed to help performance marketers build their online initiatives and form new business relationships. The day’s content began with executive remarks from our CEO, Tony Zito. His opening speech set up the conference’s key themes, touching on everything from global expansion to the power of machine learning. If you didn’t manage to attend the sold out event, fear not: here are our key takeaways from Symposium London 2017. Adapting to meet future demands is essential
Symposium London is now only a week away. In our strategy session ‘Publisher Innovation in the Affiliate Channel‘ we will be hearing from four publishers who are driving next-level performance in affiliate marketing. In the session, we will be hearing from Frederick Killander from Urb-it – a new on-demand delivery service who provide personal, hassle free and convenient shopping. We caught up with Frederick to find out more about Urb-it and what we can expect to hear from his talk: Urb-it provides a personal extension of the in-store experience by giving consumers their orders exactly where they want, when they want. What
When you think of Easter, you’re probably more likely to think of chocolate eggs, bunnies and chicks than shopping. However, given that it’s the longest bank holiday in the British calendar, it has fast become the second largest spending annual holiday event for UK consumers – second only to Christmas. In the UK, most people have Friday and Monday off work which is a huge boost to British retailers and businesses. Comparing the four-day Easter Weekend 2016 to 2015, the number of orders placed through our UK affiliate network increased by an average of 28.75%, with a 73% increase on
In our ‘Publisher Innovation Within Affiliate Marketing‘ session at Symposium London, we’ll be hearing from four innovative new publisher models who are providing new ways to diversify your affiliate revenue. We’re really excited to be welcoming Culture Trip to the stage who are a London-based media startup serving up content for the “culturally curious”. Ahead of the conference, we’ve spoken to Daisy-Blue Tinne, Head of Affiliate Partnerships at Culture Trip about their platform and what we can expect from her talk. Culture Trip is a global media startup, focused on bringing hyper-local content to culturally curious users around the world. Could you tell
At this years’ Symposium London, we will be hearing from four of our emerging, non-traditional publishers who are shaking up the affiliate space in our ‘Publisher Innovation within Affiliate Marketing‘ strategy session. As one of our speakers at this session, we speak to Sri Sharma, co-founder of Increasingly ahead of the big event to find out more about their new platform and how they add value to advertisers. Increasingly helps retailers to up-sell and cross-sell by using machine learning automation to generate relevant and engaging dynamic product bundles. Could you tell us a bit more about your platform and how
We’re delighted to announce that the UK’s leading games retailer, GAME, has launched on the Rakuten Marketing Affiliate Network. GAME is the UK’s leading games retailer with great deals on video games and consoles specialising in all major formats. They have an endless range of gaming products including new and pre-owned games, consoles, tablets, movies and more. Programme details 3% commission for software sales and 1% for hardware sales 30-day cookie – you’ll get paid for sales made by a visitor from affiliate sites during the 30 days post click period. High quality and regularly updated creatives are available for
We were joined by performance marketers from leading UK brands for a thought leadership event about the top display trends that marketing professionals should adopt to make sure their brands stay ahead of the curve in 2017. Read on to uncover the trends.
It is estimated that Brits spent over half a billion on products for Mothering Sunday in 2015 alone. Read on to discover the creative trends you should follow to guarantee the success of your marketing campaigns in the run-up to the biggest gifting event of this spring.
Taking place in London on April 19, we’ve already provided you with some compelling reasons to attend Symposium. But what are the reasons to sponsor Symposium London 2017? Read on to find out!
We’re delighted to announce that we have been shortlisted for ‘Best Affiliate Marketing Innovation’ in the Performance Marketing Awards 2017. Now in its 11th year, The Performance Marketing Awards have grown into the leading and largest awards ceremony in performance marketing. The Awards will showcase exceptional work across the performance marketing space, with a particular emphasis on innovation and achievements helping to spur the industry forward. The Best Affiliate Marketing Innovation award recognises innovation in the form of a new technology, creative strategy or campaign centred on the affiliate space. Our entry focused on how our insights