Established in 1993, Oliver Bonas is a lifestyle retailer that designs, makes and sells a range of considered fashion, jewellery, homeware and gifts. Currently, there are 60 stores throughout the UK, as well as the retailer’s flourishing online store which is helping the brand to expand internationally. Overview Oliver Bonas chose to partner with the Rakuten Marketing Affiliate Network in 2008 due to its dedication to client service, expertise within the fashion and retail vertical, and the quality of publishers the network offers within this sector. To support its affiliate strategy, the brand uses the Rakuten Marketing Affiliate Network on
Please vote for the Rakuten Affiliate Network for ‘Industry Choice of Network’ in the International Performance Marketing Awards 2017.
Rakuten Marketing teamed up with a chain of high-end department stores to raise brand awareness in the NYC region, leveraging innovation, data and proprietary attribution and insights technology to measure the overall effect of retargeting and prospecting display campaigns on other channels.
Find out how Rakuten Marketing’s Automate tool helped The Independent achieve a 200% increase in affiliate sales.
Rakuten Marketing is proud to be part of PerformanceIN’s Advertiser’s Guide to Performance Marketing 2017, launching the resource today with the release of our contribution: the Advertiser’s Guide to Display Marketing. This first instalment in the series offers an outline of the display channel in 2017 in an easily digestible and short format.
As display activity becomes more heavily scrutinised amid the transparency debates (a key theme of one of the panels in our recent Symposium London event), marketers need to be able to accurately report on the value of their hard work. This is the theme of the latest Marketing Land article from our SVP/Managing Director, Global, Attribution, James Collins. In the article, James explains how measuring performance across the entire user journey is essential to demonstrate the incremental value of display marketing. Without having a view of the impact of display impressions further up the funnel – and the impact that
Savoo.co.uk is an online fundraising platform where consumers can search the web and save through using voucher and discount codes, but also raise money for charities they support at the same time – at no expense to them. Over the last year, Savoo has seen great success on our network with a +108% increase in sales YoY with some of their advertisers seeing growth in performance over +489% YoY. They have reached platinum level which is a designation for affiliates who are highly-engaged and high-quality partners in the Rakuten Marketing Affiliate Network. In light of their success, we speak to Yasmeen Lubbock, Senior
MATCHESFASHION.COM launches new French language website and affiliate programme with The Rakuten Marketing Affiliate Network
Our annual event, Symposium London, took over The Brewery last week. Around 500 marketers attended the full day of inspirational content and networking sessions, which aimed to help performance marketers build their online initiatives and form new business relationships. The day’s content began with executive remarks from our CEO, Tony Zito. His opening speech set up the conference’s key themes, touching on everything from global expansion to the power of machine learning. If you didn’t manage to attend the sold out event, fear not: here are our key takeaways from Symposium London 2017. Adapting to meet future demands is essential
Symposium London is now only a week away. In our strategy session ‘Publisher Innovation in the Affiliate Channel‘ we will be hearing from four publishers who are driving next-level performance in affiliate marketing. In the session, we will be hearing from Frederick Killander from Urb-it – a new on-demand delivery service who provide personal, hassle free and convenient shopping. We caught up with Frederick to find out more about Urb-it and what we can expect to hear from his talk: Urb-it provides a personal extension of the in-store experience by giving consumers their orders exactly where they want, when they want. What