As identified in Rakuten Marketing’s latest global report ‘What Marketers Want; five strategic opportunities for 2018’, marketers work in accordance with four core profiles. For marketing teams, these four marketer profiles offer a simple and easy way to identify their current team mix and new-hire needs. In this blog post, Alison O’Leary, founder at Live True Career & Life Coaching, shares her thoughts surrounding this report as well as her insights on the expectations for a marketer’s role today.
In order to further understand the complexities of the modern marketer and their needs, motivations and challenges, we surveyed more than 1,000 marketers across the US, UK, France, Germany and Asia-Pacific (APAC) regions. Through this data, we identified that they work in accordance with four core profiles: the Advancer, the Advocate, the Adapter and the Architect. For marketing teams, these four marketer profiles offer a simple and easy way to identify their current team mix and new-hire needs, so they can ensure the right balance that makes for an industry-winning team.
We know it’s easy to feel overwhelmed at a large conference, which is why we want to ensure that your experience at Symposium London is as seamless and successful as possible. Here are six tips to help you effectively manage networking while leaving a lasting impression.
As the digital advertising industry continues to go from strength to strength, more mediums can be traded programmatically – including traditional channels such as TV and radio. This has left advertisers with an overwhelming choice of strategies, resulting in some marketers struggling to scale their programmatic strategies beyond straightforward retargeting. To help, we have come up with the ‘Stairway to Macro Success’, a step-by-step data-driven methodology that gradually takes brands from small- to large-scale audience segments and levels of campaign complexity.
With the GDPR coming into effect on May 25th we have worked with many UK affiliate companies to ensure publishers receive a clear, industry-wide guidance and a consistent message from companies they work with.
Due to her hard work and dedication, we’re very proud to announce that Belinda has been shortlisted for Industry Rising Star in the Performance Marketing Awards 2017.
Symposium London is our flagship event that attracts more than 600 marketers who attend to network with members of the performance marketing industry and experience industry trends and new strategies. Read on to find out 10 reasons why you should attend!
Rakuten Marketing is proud to announce that we have been shortlisted for five awards in the Performance Marketing Awards.
Whilst Chinese New Year is not traditionally a retail focused event, it has opened up a marketing opportunity for retailers. Read on to explore how retailers can tap into the ecommerce opportunities surrounding this celebration.
We are excited to officially share Anthony Capano’s role update. Effective immediately, Anthony will hold the new position of Managing Director of Europe here at Rakuten Marketing.