We interview Steve Astier, Business Development Manager, France at Student Beans to find out more about their exciting developments for the remainder of 2017 and their focus on expanding into European markets.
Our Network Development Manager, Karl Wood, explains the importance of using attributed data to provide richer insight into how publisher verticals are performing and their value across the entire user journey.
We’re pleased to announce that our client, Coach has launched new affiliate programmes in our French and German networks in order to increase their online reach and brand awareness in Europe.
Please vote for the Rakuten Affiliate Network for ‘Industry Choice of Network’ in the International Performance Marketing Awards 2017.
Our client, and sister company, Rakuten Kobo has rebranded its affiliate programmes as part of a global strategy to unify Rakuten’s global brands.
Boxfresh, the casual men’s footwear brand, was looking to increase brand awareness and drive repeat business and loyalty in its focus markets of Germany and the UK. The brand partnered with Rakuten Marketing with the goal of (re)introducing Boxfresh to the appropriate target consumers.
To coincide with their new French website, our client Charles Tyrwhitt, the UK’s largest purveyor of fine shirts, has launched a new affiliate programme on our French network.
In this month’s publisher spotlight, we talk with David Ayre, Country Manager of Smarter Click, who provide technology that assists advertisers in engaging with their customers while on site, providing an end to end site conversion optimisation tool.
The affiliate marketing landscape is evolving at a rapid pace. Publishers are constantly innovating and developing new ways to promote advertisers and their products and on the flip side, advertisers need to find ways to reach new and existing customers as the path to purchase becomes increasingly complex. Here at Rakuten Marketing, we’ve continued to invest in our technology to develop new product releases and enhancements to existing tools to help our advertisers and publishers to reach and engage consumers. Below are the top tools we recommend advertisers and publishers get to grips with: Tools for Advertisers Cadence Cadence, our
Our longstanding client, STYLEBOP.com has just launched new affiliate programmes in the French and German networks on the Rakuten Affiliate Network.