Rakuten Marketing Display is the display advertising arm of Rakuten Marketing. On average, clients invest in Rakuten Marketing Display campaigns for at least three years – with a renewal rate of over 80%. This feat can be attributed to the Display Client Services team.
The role of the modern marketer has fundamentally evolved. The days of being channel-focused and single disciplined are quickly vanishing. Brands are looking for marketers who are focused on the entire marketing ecosystem; marketers who are competent in their knowledge of all things digital, from advertising and creative to analysis and insights. This rapid evolution is causing headaches for marketers. With campaigns to manage, projects to oversee and data to sift through, working smarter, not harder, has become a key part of success. The key to making smarter decisions is smarter data. With this in mind, we want to empower our clients and make it as
Rakuten Marketing is proud to partner with PerformanceIn and bring you the Advertiser’s Guide to Influencer Marketing. The new guide forms part of The Advertiser’s Guide to Performance Marketing 2017 and provides an up-to-date, how-to resource for performance marketers completely new to the channel, or those optimise performance.
Established in 1993, Oliver Bonas is an independent British lifestyle store, designing their own take on fashion, jewellery and homeware. Currently, there are 61 stores throughout the UK, as well as the retailer’s flourishing online store, which is helping the brand to expand internationally. Overview Oliver Bonas chose to partner with the Rakuten Marketing Affiliate Network in 2008 due to its dedication to client service, expertise within the fashion and retail vertical, and the quality of publishers the network offers within this sector. To support its affiliate strategy, the brand uses the Rakuten Marketing Affiliate Network on a self-managed basis.
Rakuten Marketing teamed up with a chain of high-end department stores to raise brand awareness in the NYC region, leveraging innovation, data and proprietary attribution and insights technology to measure the overall effect of retargeting and prospecting display campaigns on other channels.
Find out how Rakuten Marketing’s Automate tool helped The Independent achieve a 200% increase in affiliate sales.
Rakuten Marketing is proud to be part of PerformanceIN’s Advertiser’s Guide to Performance Marketing 2017, launching the resource today with the release of our contribution: the Advertiser’s Guide to Display Marketing. This first instalment in the series offers an outline of the display channel in 2017 in an easily digestible and short format.
As display activity becomes more heavily scrutinised amid the transparency debates (a key theme of one of the panels in our recent Symposium London event), marketers need to be able to accurately report on the value of their hard work. This is the theme of the latest Marketing Land article from our SVP/Managing Director, Global, Attribution, James Collins. In the article, James explains how measuring performance across the entire user journey is essential to demonstrate the incremental value of display marketing. Without having a view of the impact of display impressions further up the funnel – and the impact that
Savoo.co.uk is an online fundraising platform where consumers can search the web and save through using voucher and discount codes, but also raise money for charities they support at the same time – at no expense to them. Over the last year, Savoo has seen great success on our network with a +108% increase in sales YoY with some of their advertisers seeing growth in performance over +489% YoY. They have reached platinum level which is a designation for affiliates who are highly-engaged and high-quality partners in the Rakuten Marketing Affiliate Network. In light of their success, we speak to Yasmeen Lubbock, Senior
MATCHESFASHION.COM launches new French language website and affiliate programme with The Rakuten Marketing Affiliate Network