Last week, we were thrilled to be awarded ‘Best Performance Marketing Technology’ at the International Performance Marketing Awards (IPMAs) for Cadence – our insights and attribution platform.
Since inception in 2007, the Performance Marketing Awards have grown into the largest and leading ceremony for the sector globally. In 2017, they launched The International Performance Marketing awards to recognise excellence in the channel across the key regions of USA, MENA, APAC, LATAM, Western and Eastern Europe.
We were delighted that Cadence took home the award in the hotly contested ‘Best Performance Marketing Technology’ category. We are honoured to receive this award and that our measurement, insight, and service capabilities are recognised as truly innovative and industry-leading.
On winning the award, The IPMA judges cited that Cadence takes performance marketing to where it should be from a 360-degree perspective and to the next level in terms of results. They also remarked that technology that is invaluable not only to the merchants but to the continued success of the whole performance marketing industry.
With over 150 of our clients using Cadence, we’re proud to be able to offer, at no additional cost, a solution which tracks the user journey across all digital channels and across devices. Using Cadence, our clients can uncover a true view of performance, enabling them to optimise strategies and drive results.
In addition to this award, Rakuten Marketing was highly commended for ‘Best International Affiliate Network’ and ‘Asia Pacific – Best Performance Marketing Campaign or Strategy’.
Congratulations to all of the winners and a big thank you to PerformanceIN for hosting a fantastic evening.
You can view all the IPMA winners here.
Images courtesy of The International Performance Marketing Awards and PerformanceIn.