Launching a display programme for your brand can often feel a little overwhelming. The programmatic landscape is incredibly intricate and the strategic possibilities can appear endless. If you are feeling lost and don’t know where to start or just want to improve your current programme, join Christina Tsiripidou who will deliver a webinar demonstrating how brands can make use of display advertising to achieve their performance goals!
As one of our most experienced Client Services Managers, Christina will talk you through key aspects of display advertising to help you get to grips with the industry. If your brand is new to display advertising, or your current efforts are not paying off, or are indeed thinking about furthering your programmatic investment during Q4; you do not want to miss out! In partnership with PerformanceIN, this free-to-join 30-minute webinar – live on November 16, 2017 at 14:30 GMT – will cover the following topics:
- Key pre-campaign-launch considerations that save you time and money
- The varied business objectives display advertising can help you achieve
- What types of programmatic campaigns best fit each business goal
- How to effectively reach consumers throughout the purchasing funnel
- New innovative display tactics you should trial during Q4 sales peaks
The presentation, which will last around 30 minutes, will be followed by a Q&A. All topics presented will be illustrated throughout utilising a recent success story: the display programme Rakuten Marketing launched for Boxfresh, the casual men’s footwear brand.
In the words of our 2017 Digerati:
“It might sound like ‘Display 101’, but you’d be surprised to learn how many of these simple tips are routinely disregarded by brands making investments in the programmatic landscape. Stick to the tried-and-tested methodology Christina will describe in this accessible webinar and you will begin to reap the rewards!” – Rakhee Jogia, Regional Director, Rakuten Display Europe